Update a Brand Kit
On the Brand Kit detail page:
Editing themes
Your edits apply to the theme selected in the theme bar at the top of the page. On the default theme you edit the Brand Kit itself; on any other theme, changes are saved as overrides on that theme. See Manage themes.
Add an element
- Click the “+” in the empty tile for Colors, Fonts & Media.
- Click on the "Add" button for Paragraph styles or Character styles.
- Fill in the required fields or add items.
Edit an element
- Colors: Click the color tile and edit the values
- Fonts: Only add and remove fonts is possible
- Media: Add, remove, or replace assets using the "..." context menu. If an asset has been deleted from GraFx Media, the Brand Kit shows an "Image not available" placeholder — use the context menu to replace or delete it.
- Paragraph- and Character styles: click the "Edit Style" button
Describe an element
Colors, media, paragraph styles, character styles and components have a Description text area next to their preview. Use it to say when the element is meant to be used: "price and discount color, never for body copy", "logo for dark backgrounds", "headline style, max two lines".
- Descriptions can only be edited on the default theme. On other themes the field is shown read-only, since a theme changes an element's value, not its purpose.
- Templates that use the Brand Kit pick up new descriptions through Brand Kit sync.
Descriptions guide the Design Agent
The GraFx Genie Design Agent reads these descriptions whenever it designs or changes a template from this Brand Kit. A well-described kit is the single biggest factor in how on-brand the agent's work is. See Brand Kit descriptions for the Design Agent for what to write.
Add a component
Components let the Brand Kit carry the brand's reusable design elements alongside its colors and styles. In the Components section, click "+" and pick a component from the environment's component library; a duplicate gets a unique name. Give it a description that says where it goes and which of its fields map to which template variables.
Components have no theme variants: add, describe and remove them on the default theme. Removing a component from the Brand Kit only removes it from the kit, not from the environment.
Remove an element
- Click the "..." menu and select Remove




