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Brand Kit

A container of brand elements and assets (colors, fonts, media, paragraph - & character styles, components) that define a visual identity.

  • Defined at the environment level

A Brand Kit can carry variations of its visual identity through themes: the default theme defines the full brand, and additional themes override only what differs.

A Brand Kit is also the source of truth for the GraFx Genie Design Agent: when the agent designs or adapts a template, it takes colors, media, text styles and components from the Brand Kit imported in the template, guided by each element's description.